itel India
For itel India — A complete website rebuild for itel India, covering the customer-facing experience and the backend structure needed to manage the platform from scratch.
Challenge
The site needed to present a global electronics brand clearly while supporting product discovery across mobiles and accessories without feeling fragmented.
Approach
We handled the project end to end, shaping the frontend experience, information architecture, and backend implementation together so the launch felt coherent instead of stitched across teams.
Outcomes
- — Website designed and developed from scratch with a clearer product-first structure.
- — Backend setup planned and implemented to support future updates and content operations.
- — Core brand, catalog, and conversion surfaces aligned into one launch-ready system.
Scratch build
Design and development handled together
Custom backend
Operational layer built for scale
Mobile-first
Product discovery tuned for device shoppers
Client note
“The best part was not having to explain the same thing to separate design, frontend, and backend teams. It moved like one build from day one.”
Marketing Lead · itel India
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How this kind of work is typically delivered.
Projects like this often combine design, development, iteration, and post-launch support rather than ending at a static handoff.
Yes. We can enter during redesign, rebuild, rescue, or post-launch optimization phases when the existing work is not holding up.