Ecommerce redesign with better performance and retention
For Nova Cart — An ecommerce rebuild combining better brand presentation, lighter pages, and stronger repeat purchase flows.
Challenge
Nova Cart looked acceptable in ads and poor on-site. Product pages were cluttered, mobile performance was weak, and the store experience did not match the polish of the brand campaigns.
Approach
We redesigned the storefront, improved content hierarchy, produced campaign graphics, and rebuilt the frontend to support both conversion and long-term brand value.
Outcomes
- — Storefront UI system redesigned across homepage, category, PDP, and checkout steps.
- — Campaign graphic language extended from ads into landing pages and onsite promos.
- — Faster page structure and better mobile rendering across high-traffic entry points.
2.1×
Repeat purchase lift
+31%
Average order value
1.7s
Median mobile load time
Gallery
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How this kind of work is typically delivered.
Projects like this often combine design, development, iteration, and post-launch support rather than ending at a static handoff.